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Growth Playbook

Paid Ads Reallocation

This playbook transforms fragmented channel data into one unified Strategy Spec, guided by causal attribution.

We calibrate with micro lift / geography tests wherever possible, simulate performance under real constraints (budget, inventory, region), and deliver a prioritized reallocation path with projected incremental profit and confidence scores.

Over a 2–3 week timeframe, you'll receive:

  • Opportunity Map (ranked moves)
  • Strategy & Budget Spec
  • Measurement Plan & Audit Protocol
  • Simulated vs Actual variance report

What We Need from You

  • 1
    Platform data (Google Ads, Meta, TikTok, etc.)
  • 2
    Historical performance by audience × SKU
  • 3
    Budget constraints & business goals
  • 4
    Current attribution setup

How We Work

1

Multi-touch attribution (MTA) calibration

2

Cross-platform audience overlap analysis

3

Micro-geography lift test design

4

Performance simulation under constraints

5

Incremental profit calculation

Timeline & Deliverables

Week 1

Data audit, attribution setup, hypothesis formation

Week 2

Lift test design & launch, initial simulation runs

Week 3

Results analysis, strategy spec delivery, roadmap finalization

Ready to optimize your paid ads strategy?

Start with a pilot engagement and see results in 2–3 hours

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